A brutalist website is defined by its unpolished, utilitarian design that often replicates the simplicity of early internet sites. It emphasizes functionality, stark visual contrasts, and minimalist typography over ornate aesthetics. This style evokes nostalgia while creating a straightforward user experience rooted in authenticity and utility.
The Research Process: To understand and meet the client’s vision, we conducted in-depth research into websites from the early days of the internet, utilizing tools like the Wayback Machine.
Additionally, we studied modern brutalist websites to identify current interpretations of the style. Combining these insights with a curated vibe board, we were able to translate the client’s ideas into a cohesive design direction.
Visual Branding Process: To complement the brutalist web design, we developed 20 logo concepts inspired by the client’s preferences. These explored a wide range of approaches, from minimalistic designs to bold, experimental concepts, ensuring alignment with the early web aesthetic and the client’s vision for their brand.
Branding also involved the creation of brand guidelines, specifying the logo’s usage, recommended fonts, and a cohesive color palette. These guidelines ensured consistency across all platforms, from the website to printed materials and signage, reinforcing the brand’s visual identity. This addition integrates seamlessly into the branding section, providing more depth and emphasizing the comprehensive nature of your work.
Development Process: • Platform: The website was built using the Webflow E-commerce ecosystem, leveraging its advanced features for a seamless user experience. • Automation: Integrated tools handle automated checkout, invoicing, email communication, and order tracking systems. • Minimalist Design: The interface reflects the client’s vision of a down-to-earth, stripped-down aesthetic, with limited options and concise information to avoid clutter. • Social Media-Inspired Features: The website incorporates unique elements such as “stories,” which function as interactive categories, adding a playful and familiar touch while remaining true to the minimalist ethos.
By focusing on a highly curated and functional design, the website delivers a distinctive shopping experience that aligns with both the brutalist aesthetic and the client’s overarching goals.
