Overview:
Hearthwise is a specially designed application that provides the means for British landlords to improve their properties thanks to government grants.
Thus, entering the conservative, traditional market, this app shall seek to attract landlords aged 50+.
To attract the hearing of this generation, the tone of communication with which Hearthwise speaks should sound friendly and trusted while avoiding extravagance, it shows subtlety and conservatism along with expertise.
What Was Delivered:
- Pitch Deck: An end-to-end presentation meant to describe the value proposition of this app.
- Promotional Video: The purpose is to show how this app works and the advantages of using it, and all this in a relatable, human-centered way.
- Collaboration with Founders: Very close collaboration with the founders of the idea in tuning the brand's direction with the app's core mission.
- Full Visual Identity:
Logo Design: Classic and professional, a logo of trust and reliability.
Typography: Classic and modern fonts to reiterate the same essence as the identity-conservative, yet friendly.
Tone of Voice: Clear, empathetic, and direct messaging to instill confidence in its audience.
**Development Journey:
The idea of Hearthwise was born at Startup Portugal Startup Weekend, an event by Techstars where potential founders talk with mentors and collaborate with people from different areas of expertise.
For now, the application has been in the process of going from a concept into real development and getting ready to hit the market.
We are looking forward to collaborating with this startup as it keeps growing and scaling.
